When it comes to good direct-marketing tips, you never know where you're going to find good lessons and creative ideas.
For example, every Sunday in my local paper, they have some kind of a spreadsheet comparing the cost of a basket of groceries at a few separate supermarkets.
So one week, Publix might be the cheapest place to shop... And an additional one week it's Wal-Mart, and sometimes even the Super Target gets in there. I don't know, I literally don't pay too much concentration to the winner as much as I do the concept.
Publix
The thing is -- and these are the little kinds of pearls of wisdom I'm always looking for -- it's very easy to get shopped nearby for prices when you're selling the same thing as everybody else is.
When you're a commodity, you can only fee "so much."
After all, a gallon of milk's a gallon of milk, regardless of where you buy it, right?
Same thing with Navel Oranges, Oreo cookies, and Windex, for the most part.
I mean, if you're a price shopper, it's kind of hard to account for spending twice the price on Windex when you can walk across the road and get it at half price, no?
But if you look at this from the exterior in, this whole view is very revealing. Because what this tells you is that if you want to fee (and collect) more money than your competition, then you have to be selling something different.
This wholly removes any quality to "compare" prices.
So for instance, if you're a music teacher, while most people are contribution Music Lessons, you can create a "Professional Guitar School," or a blues-guitar school, or a heavy metal guitar school where you "Make your students into metal Gods" or something like that.
If you're a financial planner, and you're mired in mutual funds and guarnatee products, you can sell a "Baby Boomer free time Plan."
The point is, if you want to fee more money, the easiest way of doing this is by contribution something separate than what everybody else is offering.
After all, no matter how you cook 'em... Eggs... Will always be eggs, regardless of what kind of direct-marketing you're using.
Now go sell something, Craig Garber
Direct-Marketing Tips - How to charge Higher Prices and gather More Money - A Lot More Money
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