Wednesday, August 1, 2012

The True Cost of Free Things

--Publix Locator of The True Cost of Free Things--

my explanation The True Cost of Free Things

So there we were, a bunch of guys in their 40s on a Tuesday night, sitting colse to a corporate discussion room table playing our once-a-month cordial game of Texas Hold 'em.

The True Cost of Free Things

n the big screen, the Sox were busy beating the Indians, the credenza was overflowing with pizza, Doritos and drinks, Attorney Steve was busy talking about landing a big one for his firm, Cpa Rob was talking about his daughter's birthday and somewhere at the far end of the table I could hear ultra-successful investment banker Brad mumbling about his wife demanding a pit-stop at Publix for a frosty chicken.

And there, sitting at the head of table was myself, concentrating on one thing and one thing only: staring down film producer Rod, wondering if he was trying to bluff me out of yet another hand. Believing a third rub of his eye was his tell, I called his "all-in" and heroically managed to beat his two-pair with a right to the ten.

Although losing the biggest hand of the night wasn't destined to be his fondest memory, I did administrate to give him the bright side of things: technically speaking, the money he just lost could potentially be a tax write-off for him.

Surprising? To many people, it most unquestionably is. In fact, I find many habitancy aren't aware of the laws regarding the thing we all look transmit to, sometimes referred to as "winning free stuff."

So, while you may not find yourself hanging out with the Hold 'Em gang on a Tuesday night, who knows? You may find yourself the proud owner of something for free. And in the event you do land such a thing, when it comes to taxes and other linked issues, here's a few quick things to keep in mind...

1. Winning The Lottery

Given there's a best occasion for me to win Powerball than for my New York Jets to win another Super Bowl, I suppose I should remind myself of what will happen if I got so lucky to win the biggest lottery in the land.

Generally, all lottery winnings are subject to federal, state and local taxes. An award under 0 dollars is often not reported, however, technically speaking, any whole you win needs to be reported as dutible income. Large winnings are reported on Irs form 5754 and other than swimming to Cuba with cash stuffed up your pants, there's no way to avoid taxes when winning the big one.

Disappointed? Don't be. For those that don't appreciate lengthy swims to foreign lands, you may want to consider not playing the big one at all..... Why?... Well, consider this: Powerball is played twice a week and the odds of winning are practically 120,000,000 to 1 (which is close to the odds of my Jets winning another Super Bowl). Doing the math, if you lived to be 77, then you would have to buy practically 15,000 tickets for each drawing (approximately 30,000 tickets each week) to give yourself a 1:1 occasion of winning.

That's not very good odds, and yet another presuppose why you might want to consider sticking with that nice morning run colse to the neighborhood instead of training for a swim to Cuba.

2. Cash Prizes

Have you ever won a cash prize? I once did. High school, 7-11, a scratch-off-something where I think I won somewhere colse to dollars (and no, I don't believe I reported that to the Irs).

When it comes to winning a cash prize, this one is fairly simple: cash prizes are taxable, and as a result, federal, state and local taxes are owed on the whole you win. Typically, everywhere from 10% to 25% of the winnings could be withheld from large amounts awarded. As for the rest, you'll have to pay the rest come tax time.

3. Product Prizes

Forget Phil Mickelson. A few years back, a buddy of mine once landed a very sweet hole-in-one at a charity golf tournament. Not only did he get a peck on the check from the snack girl, but he also won a brand new Porsche.

Sound good? It sure did, until he learned Uncle Sam wanted to ride shotgun. When it comes to winning Product prizes, the Irs says you'll have to pay federal, state and local tax on fair shop value, rendering the peck on the cheek from the pretty snack girl the only thing you may want to unquestionably take home with you.

4. Gambling

Who wouldn't want to win money at a casino? I unquestionably would, and if anything out there has had the touch of doing such a thing, toss me a note about how it feels.

When it comes to winning big money, casinos typically withhold 30-40% of the winnings. Ironically, however, the tax laws are unquestionably different depending on the game you played to win it.

See, the casinos managed to convince congress there's no way they can maybe keep track of everyone, especially at the lower wage tables when playing blackjack, baccarat, craps, roulette or the big wheel. As a result, commonly speaking, when playing at those tables, the winnings are commonly not reported to the Irs - but technically speaking, the gambler is always supposed to narrative any winnings as money received.

And as for comps, get this: technically speaking, those things you get for free could be deemed dutible items as well. Needless to say, I don't know of many habitancy that narrative a comped surf and turf down at the Bellagio on their tax return, but once again, technically speaking, all that free stuff could be something to narrative as well.

Other tidbits that come to mind include:

Bells ringing all over creation? Congratulations on your win, but winning money at slots will be reported if the whole is over 00. Pick a few winners on Keno? Well done. But any whole above 00 will be reported as well. Chicago Buck or Eddie's Revenge come in first? That's real sweet and it may even get you a date with the best looking girl on the block, but remember: winnings down at the horse or dog track over ,000 or 300x the wager will be reported. If you're like me and typically lose more than you win, here's an important point: generally, one can write off gambling losses against their income, but only up to the whole of their winnings. Excess losses cannot be carried transmit to the following tax year. Gambling at an Indian Reservation? Have fun, bring a date, win huge, quit your job, enjoy the Elvis impersonator but remember, all the rules above still apply. To substantiate wins and losses, the Irs requires a journal of narrative that states a list of items including, (1) the date and type of your wagers; (2) the name of the gaming establishment; (3) the address or location of the gaming establishment; (4) the names of the other person(s), if any, present with you; (5) the amount(s) you won or lost; and lastly, (6), whether or not you were drinking, and if you were, the type of drink you had (just kidding).
5. Gifts

Get a Nintendo for your birthday? That's great, especially since I'll be glad to come by and challenge you to a set of tennis. But what if it was a unquestionably nice gift? The type of gift I'm talking about is the one over ,000. Get one of those sweet somethings and technically speaking, the someone who made the gift is required to pay the tax on its fair shop value (note: ,000 is for tax year 2007 only; the whole typically changes every year).

So, the next time someone wants to buy you the New England Patriots, be sure not to tell them they'll have to pay the tax, otherwise, you'll likely end up with the Ny Jets instead.

As far as I'm concerned, ending up with the Jets and someone having to pay the tax is lame, but it is the law. But don't despair, there are exceptions to the rule. Gifts that are commonly not dutible consist of tuition and medical expenses paid by someone else, gifts to your spouse, gifts to a political assosication and gifts to charities.

6. Inheritance

Uncle Moe was a great guy. Not only did he buy your first Who album, but he also left you a few million bucks to boot. Not bad. But while a few mill is all well and good, don't think for a moment that the other uncle of ours doesn't want his cut as well.

Sad, but undeniably true, even that occasionally annoying thing called "Death" can be taxed. Specifically, the type of tax I'm referring to is often called "the death tax," or, technically speaking, the "estate tax."

If there's any good news about the estate tax, it's that few families unquestionably incur it. Statistically, only a small percentage of habitancy will have to deal with this, but in tax year 2007, if Uncle Moe died with over million, you'll likely have to pay estate tax on the whole inherited above that "exempted" amount.

Going into details about the estate tax is far beyond the focus of this posting, but it is an important point, and if it hasn't been addressed within your family, trust me: it's something you should most definitely look into the different ways one can potentially cut it.

Conclusion

I love winning free things. After all, who doesn't? But whether it's landing snake eyes, a hole-in-one or someone off-loading the New York Jets, next time Lady Luck rears her beautiful head, keeping in mind the things above could be some important points to remember.

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14 Advertising Techniques That Crush Guerilla Marketing

--Publix Locator of 14 Advertising Techniques That Crush Guerilla Marketing--

his response 14 Advertising Techniques That Crush Guerilla Marketing

1. Personal Facebooking - Facebook is The social media outlet. Where the eyes are, is where you need to be (in some capacity). But the key to translating Facebook into revenue is not in ads on the side of the page. It's not setting up a fan page with daily specials. The key to turning Facebook into cash is in personal messages. You don't have to be friends, but you do have to already have to know their name. So this isn't an advertising technique as much as a buyer relations technique that translates into revenue. I use this recipe to drive repeat sales. Ex. Hey Breanna, It's Adam from so-and-so, I saw you bought our thingamajig in March and it just went on sale! And if you pay cash, you will get 15% off. Hope to see you soon. I also use this to reach out to customers that haven't bee in a while. Ex. Hey Jessica, I haven't seen you in a while. I hope you had a great summer and I hope to see you soon! I'm truthful not to include a sales pitch in this message. I never send Facebook messages more than once/2-3/months. Just remember, keep it really personal so it feels like a conversation instead of a solicitation.

14 Advertising Techniques That Crush Guerilla Marketing

2. Keyword-Heavy Domains - I have an anchor webpage, that is, my main site where I want traffic to flow. Then... I have my keyword-heavy websites (17 and counting). These are domains that I purchased to help me with Google/Yahoo organic results. These domains are extremely specific to my enterprise and geographical location. Ex, I own a tanning salon in Tuscaloosa, Al. My traditional website is tanningoasisdowntown.com. But I also buy tuscaloosatanning dot com, tuscaloosatanningsalons dot com etc, You get the idea. Which ones do you buy? Ask yourself this question- "If I just moved to Norfolk and wanted to find a coffee shop, what would I type in Google to find one"? Odds are you type something like "coffee shops in Norfolk, Va". Buy that one. Use a keyword tool to find what population are searching and then buy them. Build a static, easy page that has a lot of text info and links to your anchor site

3. Online Reviews - To maximize your local results on search engines like Google and yahoo, get a handful of friends and family to "write a review" of your business.

4. More Videos - Google likes videos. Facebook likes videos. YouTube likes videos. population like videos. Customers like videos. Make more videos. Use graphic titles that include your enterprise name. No longer than 2 minutes. Be creative. Use Tube Mogul to disseminate.

5. Press Releases - Don't use this technique if you don't have anyone lively to say. If you wouldn't see your idea on the five-o-clock news, then you don't need to do a press release. It has to be newsworthy. It has to be huge. It has to have impact. I send press releases when I have a major event planned. Not only will you get links online, but free exposure on Tv, newspaper etc. About your huge newsworthy impact. If your enterprise is small, regional, national or global; submit to digg, prweb, local Tv stations, newspapers, relevant magazines etc.

6. Chalking - This is one of the best Roi marketing techniques out there. Find out where population are walking and chalk it up. 5-10 words max. I do this monthly.

7. Relevant Cross-Promotionals - I administered a examine to 40 of my customers and asked them to name three local stores they frequent (other than Wal-Mart, Publix etc). There were a lot of businesses in common. I now know where my target demographic goes shopping, eating, drinking etc. These are the businesses I partner with.

8. Bathroom Ads - If you don't want population finding the name of your enterprise when they tee-tee then don't use bathroom ads. But if you are a tanning salon near a university, then I'm request every bar owner in town if I can affix my laminated, color flyers to the back of the stall door in all of the ladies restrooms.

9. Club Flyers - There is no better place to buy your enterprise cards, 4x6 postcards, flyers and banners than clubflyers.com. For brand recognition, I have an array of different cards on hand. I go to apartments, parking lots, dorms, and social events and disseminate my cards.

10. Micro-Specials - I've found that extremely targeted specials work very well. Downtown Savannah workers, learner special, Active military discount, etc. Whoever your target demographic, develop a special for them and advertise where they are. This is when I print special 4x6 postcards specifically for this special and distribute where these population are.

11. Hand-Written Letters - Older customers will appreciate this much more than the younger demographic. I write my loyal customers a letter at Christmas, thanking them for their enterprise and loyalty. I let them know without them, I wouldn't be in business. That's it. Be honest. Nothing cheesy and no sales pitches. I always say something personal like "Tell Jeff I said hey". Just something to show you care about them and you better care about them; they are your livelihood.

12. Complements - This is other buyer relations technique. population don't want to hear about you. They want to talk about themselves. Furthermore, they want you to listen to them talk about themselves. So ask questions about what's going on in their lives. Listen and make a mental note so you can supervene up the next time you see them. Pay them a complement. Don't shower them with complements. One good complement a month is perfect. "Did you darken your hair, it looks really good", "I like those shoes", "You look nice today" This is powerful.

13. Personalized Rewards - Find out which customers you want to reward. Whether it's loyalty or the estimate of money they spend; personalize their rewards based on what they have bought or valued in the past. This will drive repeat sales and increase buyer loyalty.

14. Our Price/Competitors Price - Value. Salvage money. These are prominent things, but rarely do we see the savings in front of our face. When you are at Office Depot you don't see Staples' price on the same tag. Imagine if you did see this. I would remember that Office Depot's price was better than Staples the next time I need printer ink. If you are able to do this-Do it. Keep it tasteful. Show population that we give you the best product or service for the best price.

Copyright 2010 Tanning Oasis

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Real Estate for Sale at Arielle on Palmer Ranch

--Publix Locator of Real Estate for Sale at Arielle on Palmer Ranch--

made my day Real Estate for Sale at Arielle on Palmer Ranch

Arielle on Palmer Ranch is one of the refreshing sources for condos for sale in Sarasota, Florida. It consists of 192 carriage homes masterfully laid out over thirty-eight acres in a strategically settled site on McIntosh Road, a mile south of Clark Road. Among the astonishing features of this gated neighborhood are its two large lakes and nine acres of nature preserves.

Real Estate for Sale at Arielle on Palmer Ranch

The Arielle condominiums were constructed by Pulte Homes, which has been cited by manufacturer Magazine as "America's Best Builder." Six or eight residential units were built clustered into one building. Each of these units whether has three bedrooms or two bedrooms and a den, and an attached one-car or two-car garage. The floor areas of the Arielle condos for sale part about 1,300 quadrate feet and the asking prices for these residences can be quoted in the 0s.

The neighborhood is among the Sarasota real estate properties that were advanced as a maintenance-free community. The quarterly homeowners' fee covers the maintenance of the buildings' exteriors and the grounds' landscaping. The residents also enjoy several other amenities, among which are a heated pool and spa and a grill area. Cable Tv, Wi-Fi availability in the pool area, and outside pest operate are also covered by the condominium assessment. There's a professional firm that oversees the supervision of the condominium complex.

The residents of the Arielle condos likewise advantage from other asset developments within the Palmer Ranch real estate enclave. Among these is Tpc Prestancia which has two exquisite golf courses, in addition to a luxurious clubhouse with superb dining facilities. Another is the Country Club of Sarasota which is host to the Serendipity Racket Club with nineteen Har-Tru tennis courts, a contemporary gym and a junior Olympic pool.

Palmer Ranch real estate for sale draws market attentiveness too for its nearnessy to the allinclusive life and leisure offerings in Sarasota. The communities in this development, for instance is near the Ymca at Potter Park. Family-oriented facilities are available at the Sarasota "Y" which has a gym, basketball and racquetball courts, in addition to a water park and a rock-climbing wall. A popular choice for joggers, runners, and cyclists, the 10-mile legacy Trail, passes straight through Palmer Ranch and touches some of its subdivisions.

Business and industrial establishments close to the communities enable favorable shopping and dining for the Palmer Ranch residents. Among the nearby shopping venues are the large Publix supermarkets in the locality. The Westfield quadrate Mall is also a short walk from the Sarasota house Ymca. Restaurants near the property, like Outback Steakhouse and Puccini's offer choices on casual and fine dining.

As legitimately accessible are exquisite public schools like the Sarasota Middle School, Riverview High School, Ashton Elementary, and Pine View Elementary-High School. For leisure at the beach, Siesta Key is less than fifteen minutes from the Arielle on Palmer Ranch that truly stands as a premier resource for condos for sale in Sarasota.

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